Laghu Udhyog Bharti-Skill Development Center

Workshop Agenda

1 Welcome & Introduction (5-10 mins)

Brief intro about speaker
Engaging icebreaker (poll: "What business idea excites you?")

2 Why Finding a Niche is Crucial (10 mins)

The benefits of niche specialization (less competition, higher pricing, clear brand identity)
Examples of successful niche businesses

3 Market Segmentation & Targeting (15 mins)

What is Market Segmentation?

Breaking down the market into smaller, defined groups
The four types:

Demographic (age, gender, income)
Geographic (location-based targeting)
Psychographic (lifestyle, values, personality)
Behavioral (buying patterns, brand loyalty)

Identifying Your Ideal Target Audience

Creating a Customer Avatar (age, interests, problems, solutions)
Tools for market research (Google Trends, social media insights, competitor analysis)
Case Study: A brand that successfully used segmentation

4 The 3-Step Framework to Identify Your Niche (30 mins)

Step 1: Passion & Strengths Discovery

Self-reflection exercises: What are you naturally good at? What problems do you enjoy solving?
Audience engagement: Share 3 things you love doing (poll)

Step 2: Market Research & Validation

Finding gaps in the market (Google trends, competitor analysis, customer pain points) Activity chart paper
How to test if there’s demand for your niche

Step 3: Profitability & Business Model Fit

Identifying monetization strategies (products, services, coaching, affiliate, membership, etc.)
Case study of a business that transitioned from broad to niche and succeeded

5 Overcoming Common Challenges (10-15 mins)

"What if my niche is too small?"
"What if I have too many interests?"
"How do I stand out in my niche?"

6 Q&A + Action Plan (15 mins)

Open floor for questions
Provide a quick Niche Selection & Target Audience Worksheet (as a takeaway PDF)
Call-to-action: Join a follow-up masterclass or coaching session

Benefits of Finding Your Perfect Niche

Less Competition

Stand out in a focused market instead of competing with everyone in a broader industry.

Higher Pricing Power

Specialize to become the go-to authority, allowing you to charge premium prices.

Clear Brand Identity

Develop messaging that resonates deeply with your specific audience.

Focused Marketing

Create targeted campaigns that convert better with less spending.

Loyal Community

Build a dedicated following who sees you as the perfect solution to their needs.

Faster Growth

Achieve momentum quicker by focusing your resources on a specific audience.

Sohan Singh Smriti Kaushal Vikas Kendra

Course Catalog

Find Your Perfect Niche