Digital Marketing

Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication with use of electronic devices. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

In today’s era, Digital Marketing is rapidly emerging as the most important form of marketing for business enterprises. It is touted to be the future of all marketing activities for its intrinsic engaging properties.Starting from booking a cab to ordering food from a restaurant everything is done online today. The first place we go to when we want to see reviews and opinions on a particular subject is the web. Moreover, the proliferation of technology in the form of mobile phones, tablets, laptops, and social media mushrooming has led to the surge in Digital Marketing activities.